Education and business support

Resources for Dallas business owners

Find classes, college programs, and practical help for running a business. This directory brings together local education providers, online training, and organizations that advise Dallas entrepreneurs.

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Community college classes and certificates

Local colleges offer credit certificates, associate degrees, and continuing education. These routes suit different needs: a short class for an owner, structured training for an employee, or a college qualification.

Dallas CollegeDallas CountyCollege credit

Dallas College: marketing degrees and certificates

The marketing program includes a Digital Media Marketing Specialist certificate, a Sales and Marketing Professional certificate, and a Marketing A.A.S. Owners training a marketing employee can compare focused certificate study with the broader associate degree. Recruitment coaches can explain enrollment and course planning.

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Collin College Continuing EducationCollin CountyContinuing education

Collin College: AI and data science classes

The continuing education catalog lists introductions to artificial intelligence and large language models, applied machine learning, and a data science certificate series. The data science subjects include business analytics, data preparation, and visualization. Follow the course links to check the current class schedule and registration.

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Tarrant County CollegeFort Worth and Tarrant CountyCollege credit

Tarrant County College: digital and social media marketing

TCC offers a Level 1 Digital Marketing certificate, a Level 2 Social Media Marketing certificate, and an associate degree in Business Administration with a marketing focus. The program covers campaigns, market research, and customer information. The college identifies Southeast, Trinity River, and TCC Connect as program locations.

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University education and professional training

Choose between professional development and an academic qualification. Graduate certificates and degrees have admission requirements; continuing education follows a separate enrollment process.

SMU Continuing and Professional EducationDallasProfessional certificate

SMU: Digital Marketing Certificate

This program is intended for marketing professionals and small business owners. Its subjects include audience research, campaign measurement, social media, and AI in marketing. SMU lists a live online intake for January 2027 as coming soon; use the program page for the next enrollment announcement.

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UT Dallas Naveen Jindal School of ManagementRichardsonGraduate certificate

UT Dallas: AI Strategy for Business

This graduate certificate examines AI adoption, strategy, innovation, and responsible governance. It addresses business uses across functions including marketing and operations. Review the university's application requirements and course information before deciding whether this academic route fits your experience and plans.

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UT Dallas Naveen Jindal School of ManagementRichardsonGraduate degree

UT Dallas: Master's in Marketing

The marketing curriculum includes AI topics and a dedicated AI in Marketing course, alongside marketing analytics and specialized study tracks. The university describes evening campus classes and online offerings. This is a degree program for deeper study; the curriculum page explains the required courses and available options.

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University of North TexasOnlineGraduate academic certificate

UNT: Artificial Intelligence in Business

UNT's online, 12-credit graduate certificate covers business applications of AI, governance and risk management, solution design, and machine learning. It is suited to professionals seeking structured academic study of organizational AI decisions. The program page links to the course catalog and graduate application process.

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University of North TexasFriscoUndergraduate degree

UNT at Frisco: Marketing B.B.A.

The on-campus Marketing B.B.A. combines business fundamentals with market analysis, customer needs, and marketing decisions. It is a longer academic route for prospective marketing staff or entrepreneurs planning a degree. The Frisco program page provides the curriculum requirements, advising contact, and application links.

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Online courses for business owners

Provider training can help you understand the tools your business uses. These courses cover marketing, advertising, analytics, and responsible AI adoption.

HubSpot AcademyOnlineFree online course

HubSpot Academy: Digital Marketing Certification

HubSpot's digital marketing course covers content, search, social media, and email marketing. Owners can use it to understand the work involved in a marketing plan and to discuss that work more clearly with employees or suppliers. The course and certification are available through a free Academy account.

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GoogleOnlineProduct training

Google Skillshop: advertising and analytics training

Skillshop provides training for Google's business tools, including Google Ads and Google Analytics. It is useful for owners and employees who manage advertising or need to understand website measurement. Choose the relevant product curriculum and check its current certification requirements on the provider's site.

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Microsoft LearnOnlineSelf-paced learning path

Microsoft Learn: Transform your business with AI

This beginner learning path is written for business leaders and owners. It covers AI planning, business value, responsible practices, and adoption across an organization. The modules provide a useful starting point for deciding who will be responsible for AI use and what safeguards a company needs.

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Business advice and entrepreneur support

Local advisers can help with business planning, marketing decisions, financing questions, and the practical work of starting or running a company.

Dallas Metropolitan SBDCDallas CountyCounseling and training

Dallas Metropolitan Small Business Development Center

The Dallas Metropolitan SBDC offers no-cost, confidential, one-to-one counseling for existing businesses and startups in Dallas County. It also maintains a training calendar covering business topics. Owners can bring questions about planning or growth to a counselor and use the calendar to find relevant seminars.

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SCORE DallasDallas and the DFW areaMentoring and workshops

SCORE Dallas: business mentoring and workshops

SCORE Dallas connects entrepreneurs and business owners with volunteer mentors and business education. Mentoring is free; workshops have their own registration details. Use the chapter page to request help with business planning, marketing, or an operating question, and to browse its current learning opportunities.

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U.S. Small Business AdministrationNorth TexasBusiness assistance

SBA Dallas / Fort Worth District Office

The district office helps with SBA funding programs, counseling, federal contracting certifications, and disaster recovery. It also connects owners with partner organizations and lenders. This is a useful official starting point for understanding which business assistance program to contact and how to obtain local support.

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Before enrolling in a course

  • Decide whether you need a single class, professional development, or a college qualification.
  • Read the current syllabus and check prerequisites, class times, delivery format, and the full cost.
  • Ask the provider whether an academic certificate carries college credit and whether that credit transfers.
  • Use the provider's current catalog or adviser to confirm the next available class and enrollment deadline.